“One of the most interesting findings is that, though the use of both first and last names in a subject is less common, it has the largest positive impact on open rates”Personalization Works

“Our results showed that personalizing only the message content yielded the highest open rate of 17.6%. ... Those who personalized both their subject lines and message content fared much better when it came to click rates. much better when it came to click rates.”Benefits of Email Personalization

“Personalizing your email campaigns is a proven way to increase your open and click-through rates and can have a measurable impact on your ROI and revenue. Studies have shown emails with personalized subject lines are 26% more likely to be opened than those without.”Be relevant or be deleted